01. Garbage in, Garbage out: The impact of unreliable sample
Do you remember what you ate last week for breakfast? What about the last time you bought shoes from Nike instead of buying Nikes at Nordstrom? Why did you pick up a candle, popcorn, and a top at Mashall's? Or was it Ross... Are you actually buying branded toilet paper or is it Private Label?
With so many data points that our brains are processing on a daily basis and questions we are getting asked from all areas of life - remembering every detail and day is an impossible task. That said, proof is in the pudding.
Let's chat about what can happen when the wrong panelists end up in your research AND the solution!
