03. Addressing Fraud and Ensuring Data Integrity in B2B Research
This session will focus on the challenges of AI-enabled fraud in online surveys and how to ensure data quality in B2B research.
Key Discussion Themes:
-The rise of AI bots and their impact on survey data integrity
-Traditional survey collection methods vs. 100% verified data
-Strategies for identifying and preventing fraudulent responses
-The importance of custom recruiting and verified professionals in B2B research
-Utilizing technology to combat fraud and ensure data accuracy
Research integrity, digital literacy, civics, business development
About me
Brett M. Powell is the Associate Director of the Roper Center for Public Opinion Research, a 78-year-old non-profit hosted at Cornell University and overseen by an external Board of Directors
Erick Moore
Country
Company
Empanel Online
Job title
President
Interests
About me
Online B2B Sample and Digital Fingerprinting Fraud protection
Marc Di Gaspero
Country
Company
TrueNorthMR
Job title
Founder
Interests
Data quality
About me
I help research buyers (client-side researchers, research agencies, consulting firms) (re)gain confidence in their insights and decisions by making high-quality primary research data more accessible.
David Sutterby
Country
Company
Ronin
Job title
Director
Interests
Organic recruitment of hard to reach individuals.
About me
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