03. Leveraging Innovative Solutions for Efficient and Cost-Effective B2B Insights
This session will explore new technologies and approaches to accelerate insights and reduce costs in B2B research, including AI-moderated research and augmented data.
Key Discussion Points:
-AI-moderated interviews for qualitative research at scale.
-Synthetic data (Augmented Data) to fill niche recruitment needs.
-Balancing speed, cost, and data quality in B2B research.
-Hybrid research approaches combining quantitative and qualitative methods.
-Automated data visualizations and AI analysis for immediate insights.
