01. Harnessing AI to Optimize your Demand Landscape
Looking to better activate your current demand landscape, or create an all new one? We'll discuss how AI can be used to bring demand to life so you can better connect and market to your key consumers
Brand, growth and go-to-market strategy, customer experience, and communications development and testing
About me
Scott has an extensive track record as a leader in developing winning marketing strategies for global Fortune 500 clients, including 20+ years at HawkPartners. His areas of expertise include brand, growth and go-to-market strategy, customer experience, and communications development and testing. He is also an expert qualitative moderator and quantitative researcher across many topic areas.
He has extensive experience working with clients across a wide range of industries, including financial services, pharmaceuticals/healthcare, technology, telecommunications, media & entertainment, hospitality, CPG, and not-for-profits. Scott has managed hundreds of engagements in the US and abroad. Prior to joining HawkPartners, he served as the Head of the Market Intelligence practice at MarketBridge, and as a consultant for Kearney, Yankelovich Partners and Marketing and Planning Systems.
Scott received a BA from Boston College and MA in International Economics from Johns Hopkins University School of Advanced Internatio
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