01. Incrementality: In-market testing (without surveys) to drive meaningful growth
Learn how beer brands like Allagash are staying relevant in a changing alcohol landscape. Orchard provides a NEW way to do in-market testing. Without surveys, without AI. Faster and more scalable than A/B testing and without the inherent "say/do" gap of incentized research.
I’m accomplished technopreneur currently leading Knowledge Excel, a dynamic and innovative research solutions company. I’m a curious technologist by nature, always staying updated with the latest trends shaping the future of market research. My key areas of interest include Conjoint Analysis, MaxDiff, Conversational AI, and research automation. I am passionate about pushing the boundaries of innovation to enhance data quality, drive efficiency, and create better respondent experiences.
Jennifer Adams
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SVP, Head of Insights Communities Excellence
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